Online Reputation Management

The first page of Google is an important pillar of the company's overall reputation. The eternal image of a person, brand, or company emerges from a first impression.

Make a picture very dependent from mouth to mouth or acquaintances. This has limited your brand awareness to a small group of people. Before the Internet, as we know it today, only larger companies with significant advertising budgets or access to celebrities had the opportunity to make a name for themselves through advertising in traditional media such as television and newspapers.

Today, digital media has revolutionized visibility and increased access to a person's or business profile. Social media platforms - Facebook, Twitter, Instagram, LinkedIn, YouTube - and search engines - Google, Yahoo, Bing - have disrupted trade and the global economy by providing instant access to unfiltered information. The first search engine results page, which usually includes news, videos, images and third-party content, is now an important pillar of the company's overall reputation and brand. In addition, unlike traditional media, where news will soon appear, these results often remain on the Internet forever. Fortunately, these results can be managed well and are influenced by various tools such as Search Engine Optimization (SEO).

Search Engines and Online Reputaion: Around 65,447 Google searches per second or 5.6 billion searches per day. This means that around 75% of the world's population per capita will do at least one Google search per day.

This online search can be done for anyone, including companies, partners, management, etc. Every time someone searches for a company, product, or management name, a series of search engine results pages (SERPs) are displayed. Information on the first page tells about the company. If there is a positive relationship, researchers assume that the company can be trusted, while a negative relationship has the potential to cause doubt and destroy trust.

Managing Negative Reviews: Search results often come from angry customers, annoyed former employees, or dirty competitors. This rating is usually available on online review sites such as Glassdoor, Avvo and Yelp, as well as on social media sites like Facebook, Twitter and YouTube.

Destroying content can also be found through blogs on online aggregation sites, including Forbes and Reddit. Negative results can arise from past or current allegations against large or certain member management companies. The company can be named in a statement of reasons of innocence or conviction, but old links to websites with selected keywords keep appearing repeatedly.